ABOUT XIN

WORK

simple matter

Branding / Packaging / Illustration

面馆儿 Noodle House

Branding / Web Design / Packaging

The Museum of Insects

Illustration / Merch Design / Web Design

Spirits with Character

Event Branding / Illustration / Social Media 

Code Beneath Leaves

Generative Graphics / Motion Design

Beyond Vision 01

Product Design / Sensory Experience

Beyond Vision 02

Book Design / Exhibition Design

Health Vibe Check

Campaign Film

Embers of Us

Campaign Film 

DUMBO

Site Activation

Poetic Engagement

Site Activation

Savor & Story

Illustration / Social Media

ALSO

Mia, Kevin, and Leona

Wearable Objects / Speculative Design

House of Desires

Book Design / Exhibition Design
Experiential Installation

The Museum of Insects


The Museum of Insects is a self-initiated conceptual project inspired by the May Natural History Museum. The visual system combines illustrations, playful yet informative merchandise, and a renewed website experience designed to attract younger audiences. 

Through approachable graphics, collectible objects, and an accessible digital presence, the project explores how natural history can feel inviting, personal, and alive beyond traditional museum walls.