ABOUT XIN

WORK

simple matter

Branding / Packaging / Illustration

面馆儿 Noodle House

Branding / Website / Packaging

Spirits with Character

Event Branding / Illustration / Social Media 

Code Beneath Leaves

Generative Graphics / Motion Design

Beyond Vision 01

Product Design / Sensory Experience

Beyond Vision 02

Book Design / Exhibition Design

Health Vibe Check

Campaign Film

Embers of Us

Campaign Film 

DUMBO

Site Activation

Poetic Engagement

Site Activation

Savor & Story

Illustration / Social Media

ALSO

Mia, Kevin, and Leona

Wearable Objects / Speculative Design

House of Desires

Book Design / Exhibition Design
Experiential Installation

面馆儿 Noodle House


面馆儿 Noodle House is a neighborhood noodle brand that preserves the warmth of handmade traditions. By centering hand-pulled, kneaded, and folded dough, the brand celebrates slowness, craft, and the familiar rhythm of everyday food.

The visual system uses tactile typography, soft neutrals with accents of chili red, and honest materials like wood and paper. The goal is to create a space that feels local, human, and quietly nostalgic, where a bowl of noodles is not just eaten, but remembered.