Kam Man Market Rebranding


Kam Man Market is a community-centered rebranding project focused on one of the most recognizable cultural markets. It functions not only as a grocery store but also as a cultural symbol rooted in shared neighborhood life.

The project includes a logo redesign, refreshed visual identity, packaging, environmental graphics, and social media assets. A cat from the store was developed into a mascot and illustrated across character-driven visuals for social media and in-store applications. The rebrand explores how community markets can evolve visually while preserving their cultural presence.