ABOUT XIN

WORK

Plantshed Cafe Branding

Brand Identity / Logo Design / Illustration / Copywriting

The Cocktail Cast Menu

Menu Design / Illustration

May Natural History Museum

Logo Design / Merch Design / Web Design

Brooklyn Botanic Garden

Generative Art / Motion Design

simple matter Packaging

Packaging Design / Illustration

MOCA Marketing

Content Creation / Promotional Assets

Sunday Studio Marketing

Content Creation / Promotional Assets

Annual Appeal Brochure

Print Design / Fundraising Materials

Kam Man Market Rebranding

Brand Identity / Logo Design / Packaging Design

ARCHIVE

simple matter Packaging


simple matter is a home-care line in development, designed to bring intention to everyday routines. Featuring non-toxic, fragrance-free formulas and a refillable system, it encourages more responsible and mindful use.

The visual system uses minimalist typography, transparent vessels, and a restrained palette to express a quiet connection between home, self, and environment, positioning care as both a personal and collective act.